Founder
April 2024 to present
Active
VRhino ↗
VR fitness software that makes sport accessible to people the industry has never built for.
VRhino builds virtual reality fitness software on a simple premise: most people who drop out of a sport do so in the first few weeks, and almost all sports technology is aimed at the people who have already stayed. The work is at the entry point instead. In boxing, that means using the software to limit the injury risk that stops people starting and ends the participation of those who do. In swimming, it means making the hardest early weeks easier to get through and more enjoyable to repeat. It has been trading since September 2025, running events and generating revenue, which is the part I am most pleased about: the idea has survived contact with people willing to pay for it.
Outcomes
- Live and trading since September 2025
- Running events, with revenue generated